Dunelm Plymouth's Grand Re-Opening: Photographing a Store Relaunch

Some commercial jobs stand out, and the grand re-opening of Dunelm Plymouth on Thursday 14 September 2023 was one of them. Dunelm is the UK’s leading home furnishings retailer, and the Plymouth store had just been completely refitted.

My job was to document the day: the transformed store, the team who made it happen and the first customers through the doors.

A Sunrise Start

My day began at 7am. I wanted to capture the store at sunrise using my drone, with the soft morning light falling across the building before the doors opened. It was a calm moment before a busy day.

A Transformed Store

Inside, the changes were obvious. The new layout was open and inviting, with more of the range on show and room to browse.

The timing was perfect, too. With summer turning to autumn, the seasonal sections were full of Halloween and Christmas displays, from spooky decorations to sparkling baubles.

Downstairs, the made-to-measure department had moved and been redesigned, with dedicated consultation areas and plenty of samples for customers to explore.

The Pausa Café

Upstairs, the revamped Pausa café was one of the highlights. It had become a calm, bright space for a coffee and a slice of cake, away from the bustle of the shop floor.

Capturing the Day

From the moment the doors opened, the store was buzzing. I wanted to capture not just the new look, but how it felt: the team’s pride in their work and the customers’ reactions as they explored.

Bringing Your Business into Focus

If you have a store opening, launch or refit coming up in Devon or Cornwall, I can photograph the space, the people and the atmosphere, on the ground and from the air. Take a look at my commercial photography and event photography, call me on 07815 141779 or get in touch.